leAD Sports Investments

Global Powerhouse for Sports Investments & Entrepreneurship

Global Powerhouse for Sports Investments & Entrepreneurship

LEAD.VC: The Evolution of a Sports Tech Pioneer

Since its inception, the leAD Sports Accelerator has evolved into LEAD.VC — a global venture firm shaping the future of sports and health tech through a diverse suite of investment funds.

Re-connecting to the legacy
of Sports-Innovation

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. When we met them for the first time they were looking for a way to add to the legacy of their grandfather. Sports had always played an important role in the family. Klaus, Horst and Stefan were deeply inspired by their grandfather Adi Dassler’s devotion to sports and his joy in passing this passion onto others. This passion became a connecting element within the family, innovation in sports developed into its key theme. With this insight, we began our exciting journey with the Bente family to explore, strategise and ultimately create the leAD Sports Accelerator and Adi Dassler International Family Office.

The perfect ecosystem

leAD Sports Investments creates impact and fuels growths for entrepreneurs, investors and brands.

Investments via accelerator & fund

Startups in our investment portfolio

Business Angels, VC Firms

High profile mentors

Startups in our global database

Industry contacts & partnerships

The people who drive innovation in sports tech

We brought together the investors, startup- and industry players to foster ambitious new products, unique services and profitable business models that will usher the new era of sports and entertainment.