leAD Sports Investments

Global Powerhouse
Sports Investments
& Entrepreneurship

Re-connecting to the legacy of Sports-Innovation

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. When we met them for the first time they were looking for a way to add to the legacy of their grandfather. Sports had always played an important role in the family. Klaus, Horst and Stefan were deeply inspired by their grandfather Adi Dassler’s devotion to sports and his joy in passing this passion onto others. This passion became a connecting element within the family, innovation in sports developed into its key theme. 

With this insight, we began our exciting journey with the Bente family to explore, strategise and ultimately create the leAD Sports Accelerator and Adi Dassler International Family Office.

The perfect ecosystem

leAD Sports Investments creates impact and fuels growths for entrepreneurs, investors and brands.

Investments via accelerator and fund
Startups in our investment portfolio
Business Angels,VC Firms
High profilementors
Startups in ourglobal database
Industry contacts and partnerships

The people who drive innovation in sports tech

We brought together the investors, startup- and industry players to foster ambitious new products, unique services and profitable business models that will usher the new era of sports and entertainment.

Adi Dassler Family: Horst, Stefan, Klaus & Alex Bente
Andrew White: Chairman leAD & Founder at 5Oceans Partnership
Harold Primat: Primat Family Office & Race Car Driver // Brendan Holt Dunn: CEO at Holdun Family Office // Simon Torres Sierra: Chairman of the Board at Contempo S.A.
Camilo Montano: Family Office Coransa VP // Jens Reidel: RIGI Family Office // Pablo Gomez: Managing Director of Private
Equity Investment for 
Bancolombia Investment Bank // Guillaume Bouffard: Managing Director at Premium Life Insurance Ltd.
Nelson Sirotsky: Brazilian Entrepreneur & Former Chairman RBS Group // Eric S. Lane: Global Co-Head Investment Management Division Goldman Sachs // Rüdiger Ohl & Frank Kampp: Managing Directors at Brands & Emotions
Thomas Riedel: Founder & Managing Director at Riedel Communications // Christoph Sonnen: CEO leAD & Co-Founder
Tim Krieglstein: CEO Zeitgeist Ventures & leAD Co-Founder

A promising batch of Startups

Through our sports-tech venture ecosystem leAD, we have mentored and invested in around 23 startups in the last 2 years.