leAD Sports Investments
for Sports Investments
Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. When we met them for the first time they were looking for a way to add to the legacy of their grandfather. Sports had always played an important role in the family. Klaus, Horst and Stefan were deeply inspired by their grandfather Adi Dassler’s devotion to sports and his joy in passing this passion onto others. This passion became a connecting element within the family, innovation in sports developed into its key theme.
The perfect ecosystem
leAD Sports Investments creates impact and fuels growths for entrepreneurs, investors and brands.
The people who drive innovation in sports tech
We brought together the investors, startup- and industry players to foster ambitious new products, unique services and profitable business models that will usher the new era of sports and entertainment.
A promising batch of Startups
Through our sports-tech venture ecosystem leAD, we have mentored and invested in around 23 startups in the last 2 years.