News

Entrepreneurial Energy – Interview

By 31st January 2018 October 9th, 2018 10 Comments

How Christoph Sonnen, an early employee of Red Bull, uses his background in extreme sports to help lead up-and-coming sports technology entrepreneurs.

As entrepreneurs we are hard-wired to go forward ever faster. We are all Type AAA Alphas. At that time this approach was not working, and I had to find another way.

— Christoph Sonnen

Originally from Germany, Sonnen is an accomplished entrepreneur who has lived many lives. At the young age of 14, he showed enough promise as a big wave windsurfer that he had ambitions of going pro. He chased the biggest and most dangerous waves from Africa, to Australia to Hawaii—where he participated in the Maui Ocean Academy, a specialized boarding school for top wave windsurf athletes.

In the early ’90s, through his surfing connections, Sonnen joined an interesting—but floundering—beverage startup called Red Bull. The small team at Red Bull was scratching and clawing to get its new energy drink into the right sports marketing channels, but was hitting wall after wall in gyms and other sporting facilities. In a bold stroke, they decided to market Red Bull to bars—that decision (and many others) resulted in a seismic shift in the energy drink landscape. Sonnen managed to get distribution to all of the top accounts in Berlin, then in the inverse to the Leonard Cohen song, the company set out to take Manhattan…

Read the full article here.

10 Comments

  • 720p izle says:

    Hello colleagues, good post and fastidious urging commented here, I am actually enjoying by these. Camellia Reggy Luo

  • filmkovasi says:

    I quite like reading through a post that will make people think. Also, thanks for permitting me to comment. Gaynor Waylin Richter

  • direk says:

    Additionally, the blog loads very fast for me on Chrome. Raina Rafferty Erasme

  • netflix says:

    Thank you for every other magnificent post. Where else may just anybody get that kind of info in such a perfect means of writing? I have a presentation next week, and I am at the look for such information. Trix Arnold Ursas

  • online says:

    I read a great article with pleasure, I hope it will continue Maure Tabb Ode

  • filmkovasi says:

    Wonderful, what a website it is! This website gives valuable information to us, keep it up. Augustina Tracie Modie

  • donmadan says:

    Needed to post you that bit of word just to say thanks a lot as before about the beautiful advice you have shown in this article. It is quite remarkably open-handed with people like you to provide extensively just what a few individuals could possibly have sold for an electronic book to generate some money for their own end, most notably given that you could have tried it if you decided. The secrets also worked like the great way to fully grasp many people have the identical keenness the same as my personal own to figure out way more with regards to this issue. I am certain there are thousands of more pleasant moments up front for many who scan your blog. Ardeen Garrett Howes

  • filmkovasi says:

    My brother suggested I might like this blog. He was totally right. Cindee Antonino Agler

  • yabanci says:

    I am extremely inspired together with your writing abilities as neatly as with the format for your weblog. Is this a paid subject or did you customize it your self? Anyway keep up the nice quality writing, it is uncommon to see a nice weblog like this one these days.. Janis Bordie Littell

  • Your style is so unique in comparison to other people I have read stuff from. Coral Hoebart Yeargain

Leave a Reply